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I met Ben Ferencz about 15 years ago working in an ad agency in the city. Fast forward to the present, Ben and his business partner have rapidly built FairEnds on the cornerstones of quality, understatedness, and Made In The USA ideals. To introduce his brand to the Lab audience, we fired off some quick Q+A.

what are 3 to-do tips for people who want to build a brand?

bring authenticity, honesty and uniqueness

what are 3 don’t tips for people who want to build a brand?

dont follow trends, don’t believe everything people say, don’t give up

what music have you been listening to recently?

little feat, a tribe called quest, dylan, tallest man on earth, the grateful dead

what’s been your recent inspiration for Fairends, past or present?

we are inspired by friendship first and design second.
nothing makes us happier than working with our pal creating good stuff.
the mountains, the oceans, the trails and the cities will always be where we
are most inspired.