repost: trend report

recently Kyle mentioned in the comments about a post i wrote back in Dec 2006. i think it was one of the most popular posts on the old blog last time i checked. here’s a repost for all those that missed it.

if you live in NYC, and go out, you’re bound to run into bridge + tunnel peoples, many of which are guidos. no disrepect to them, it’s just a fact. I’ve been fascinated by guido style ever since I first got to NYC. Rooted in Z. Cavaricci and Guess, guido-style has evolved into the ultimate club/business attire. One trend over the last 10 years has been the emphasis change to the shirt rather than the pants (the converse epitomized by the infamous 100-belt loop Zs). And the major development within in this shift has been the striped shirt. I know, the whole striped shirt thing is old news, but I’m here to give you a recap and an overview of current trends I’ve been observing.

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first up, the old staples. striped shirt and the solid black shirt. what can be considered work wear transforms into instant club gear by unbuttoning the top buttons and buying a size down. however, the subtle shift from black to stripe was a strong statement. rather than the black of scarface and mobsters, the striped shirt subtlely spoke “I have a job, I might work in finance.”

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certain money-making Gs create a new social strata with the “I Make More Money” striped shirt variation first worn by 80s CEO.

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marking a more universal, casual, peaceful vibe, Gs start rocking the colorful wide stripe shirt. somehow the spread collar becomes the norm. the striped shirt backlash begins.

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one apocalyptic G enters a Paul Smith store and discovers the loud multi-striped shirt favored by Chelsea locals. this style catches on quickly but dies during one summer when the Gs found out mo’s were the first to rock this style.

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these guys just can’t give up the striped shirt. however certain creative Gs start rocking the incredibly ugly diagonal striped shirt. the variation caught on and offered striped shirters a whole new wardrobe category. Hilfiger and Kenneth Cole’s stocks rise 12% on news of this development. this is called “flipping it.”

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this is where we are at currently. double, crossing, diagonal stripes. this is what they call “next level”

another hot guido trend…

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being HHHHUUUUGGGGE! genetically huge is so in right now. jacked gym dudes are just posing.

one trend that will never die….

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About ph

co-founder of the Lab. grew up in MD, splays in the EV... ends his thoughts in...