I don't really like to speak on, nor do I enjoy most of my past work but since two of my flyers may be or def are contributors to this discussion I feel the need to pontificate. That said.. FUCK FLYERS. I used to bleed, sweat and spend HOURS on them. That's because of two reasons..

1. I was a hungry designer, had something to prove and still do.
2. Flyers are a dime a dozen (as seen on this blog) and I had to make sure mine were better than the next mans whole album.

To this day I still have people tell me that they have such and such flyer on their wall or that it's their favorite shit of mine. Really? WTF.. What about the rest of the non-flyer work I've done over the years?

Aside from my record label, there's only two people I'll still do flyer work for. Justine D, and my homie Vin Sol. Why? Because they let me do what I want. Almost.. Case study time!

Below is the original verison of the NYE flyer Adrian posted in one of his earlier bloggins.

Justine didn't like the "green goblin" and understandably so felt it didn't represent the vibe of the party. In retrospect she was totally right and I really dig the cleanliness of the final version on some old 50's Paul Rand/Hans Schleger vibe. And no I'm not comparing myself nor were they referenced.

Next up is a flyer I did for a party Vin threw this past August. You'll notice I used the same little devil (he is my mascot) and a few of the components but to much greater effect.

There isn't much to say about the FG Holiday Party flyer. It needed to be bold and done asap. I've got bigger fish to fry so it's really a study in efficiency. Or laziness depending on who you ask. You have no idea the flurry of emails that went back and forth about the scale of the sponsors branding components on there. Ultimately everyone needed to be happy and we found a middle ground.

The purpose of this post was not to toot my own horn or namedrop, moreso to show a little bit of the process behind my work. Hopefully I've accomplished that.

On a sidenote, nuff respect to P-Love and his cross promotion of Josef Muller-Brockmann but that book has been sitting in my library virtually unopened since the day I purchased it. The work in it is too good to be referenced for the completely disposable subject matter at hand.

Lastly everybody, sometimes you just gotta fight flyer with flyer ya know? Ba-dum-dum-tschhhh..

PS. I'd like to hear Cody weigh in on this subject. Not only is he a good friend but as we all know an amazing designer and artist. I saw his Drop Bass flyers long before I ever met him.

Same for you Mr. 2600 King. Drop it like it's hot.

PPS. Roc, I'm dying to hear/see what you come up w/ to shut this whole thread down.