It's about the little things in life, things that you look forward to everyday. The packaging says it "wakens and uplifts dull, fatigued skin," and it really works. Put a little bit on your face and it has this incredible cooling effect. You'll feel like George Hamilton after a visit to the doctor. It's a bit pricey, but it's worth it. more info. Also in the same vein, check this. Side story: over at the Lab LA apartment, I used Blu Jemz' shower, and it was full of all these expensive Clinique products and designer lotions and cleansers, this guy is an undercover fu-fu!